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person:"Heine, Klaus"
~subject:"Consumer motivation"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
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Consumer motivation
Globalization
Konsumentenverhalten
Luxury goods
12
Luxusgüter
12
Consumer behaviour
6
Brand
5
Brand image
5
Brand management
5
Markenartikel
5
Markenführung
5
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Luxury branding
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Anti-Korruption
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Decision under uncertainty
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Designation of origin
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Economic development
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Emotion
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Entscheidung unter Unsicherheit
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Entwicklung
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Erfolgsfaktor
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Geschenk
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Geschäftsmodell
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Gifts
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Globalisierung
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Heine, Klaus
Phau, Ian
30
Ko, Eunju
25
Wiedmann, Klaus-Peter
20
Jain, Sheetal
17
Seo, Yuri
17
Kapferer, Jean-Noël
15
Shukla, Paurav
15
Hennigs, Nadine
14
Valette-Florence, Pierre
14
Septianto, Felix
13
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
Amatulli, Cesare
9
Christodoulides, George
9
Espinoza Petersen, Francine
9
Peng, Norman
9
Thaichon, Park
9
Atwal, Glyn
8
Cervellon, Marie-Cécile
8
Guido, Gianluigi
8
Jain, Varsha
8
Shahid, Shadma
8
Chen, Annie Huiling
7
Han, Heesup
7
Hudders, Liselot
7
Klarmann, Christiane
7
Klaus, Philipp
7
Park, Jungkun
7
Sung, Billy
7
Wang, Ying
7
Aiello, Gaetano
6
Ciornea, Raluca
6
Das, Manish
6
Eastman, Jacqueline Kilsheimer
6
Godey, Bruno
6
Ozuem, Wilson
6
Paul, Justin
6
Pino, Giovanni
6
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5
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The journal of brand management : an international journal
3
Australasian marketing journal
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Marketing : ZFP ; journal of research and management
1
Strategic change
1
The wine value chain in China : consumers, marketing and the wider world
1
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ECONIS (ZBW)
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1
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
Saved in:
2
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
3
Luxury brand-building and development : new global challenges, new business models
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 409-410
Persistent link: https://www.econbiz.de/10011919413
Saved in:
4
Is luxury expensive?
Gutsatz, Michel
;
Heine, Klaus
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 411-423
Persistent link: https://www.econbiz.de/10011919417
Saved in:
5
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
6
Gift culture in China : consequences for the fine wine sector
Seidemann, Vera
;
Atwal, Glyn
;
Heine, Klaus
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 47-61)
.
2017
Persistent link: https://www.econbiz.de/10011616060
Saved in:
7
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
Saved in:
8
Das Marketing von Luxusprodukten
Trommsdorff, Volker
;
Heine, Klaus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
12
,
pp. 1669-1674
Persistent link: https://www.econbiz.de/10003791105
Saved in:
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