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person:"Helm, Sabrina"
~person:"Homburg, Christian"
~type_genre:"Article in journal"
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
32
Relationship marketing
32
Deutschland
9
Germany
9
Theorie
9
Theory
9
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
6
Supplier relationship management
6
Salespeople
5
Verkaufspersonal
5
Customer satisfaction
4
Erfolgsfaktor
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Success factor
4
Arbeitszufriedenheit
3
B-to-B-Marketing
3
Business-to-business marketing
3
Job satisfaction
3
Dienstleistungsqualität
2
Empirical method
2
Empirische Methode
2
Employee retention
2
Leistungsmotivation
2
Mitarbeiterbindung
2
Multinationales Unternehmen
2
Perception
2
Service quality
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Transnational corporation
2
Wahrnehmung
2
Work motivation
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business-to-business marketing
2
Ausländische Tochtergesellschaft
1
Berichtswesen
1
Beschaffung
1
Beschwerdemanagement
1
Brand experience
1
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Article
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Article in journal
Aufsatz im Buch
36
Book section
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Aufsatz in Zeitschrift
32
Graue Literatur
21
Non-commercial literature
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Collection of articles of several authors
20
Sammelwerk
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Aufsatzsammlung
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Working Paper
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14
Handbuch
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English
17
German
15
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Helm, Sabrina
Homburg, Christian
Han, Heesup
52
Kumar, V.
48
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Bruhn, Manfred
27
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Grewal, Dhruv
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Ruyter, Ko de
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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Published in...
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Journal of marketing
7
Journal of the Academy of Marketing Science
6
Die Betriebswirtschaft : DBW
5
Marketing : ZFP ; journal of research and management
5
Journal of business economics : JBE
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
Journal of service research : JSR
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
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ECONIS (ZBW)
32
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10
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32
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1
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
2
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
6
Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Homburg, Christian
;
Prigge, Jana-Kristin
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10010472881
Saved in:
7
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
8
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
9
Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty
Garnefeld, Ina
;
Helm, Sabrina
;
Eggert, Andreas
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10008826884
Saved in:
10
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
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