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person:"Helmig, Bernd"
~language:"eng"
~person:"Grönroos, Christian"
~person:"Gustafsson, Anders"
~person:"Van den Poel, Dirk"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
81
Relationship marketing
81
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23
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Customer satisfaction
12
Kundenzufriedenheit
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Helmig, Bernd
Grönroos, Christian
Gustafsson, Anders
Van den Poel, Dirk
Kumar, V.
79
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
46
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Homburg, Christian
34
Smith, Alan D.
33
Thaichon, Park
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Prentice, Catherine
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Sheth, Jagdish N.
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Aksoy, Lerzan
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Heinonen, Kristina
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Hyun, Sunghyup Sean
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Ruyter, Ko de
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Bruhn, Manfred
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Rather, Raouf Ahmad
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Sesé, F. Javier
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Legends in marketing
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Major theoretical debates and contemporary issues in marketing theory
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The Routledge handbook of service research insights and ideas
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The University of Michigan Business School management series
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
83
USB Cologne (EcoSocSci)
3
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1
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
2
How do corporate social responsibility (CSR) and innovativeness increase financial gains? : a customer perspective analysis
Ghanbarpour, Tohid
;
Gustafsson, Anders
- In:
Journal of business research : JBR
140
(
2022
),
pp. 471-481
Persistent link: https://www.econbiz.de/10013040676
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
5
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
6
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
7
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
8
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
9
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
10
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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