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person:"Henneberg, Stephan C."
~person:"Barbosa, Helena Ferreira"
~person:"Gálvez-Ruiz, Pablo"
~source:"econis"
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Henneberg, Stephan C.
Barbosa, Helena Ferreira
Gálvez-Ruiz, Pablo
Carrera, Mariana
6
García-Fernández, Jerónimo
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ECONIS (ZBW)
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1
Dimensions and outcomes of experiential quality in the fitness industry : the case of Turkey
Sevilmiş, Ali
;
Doğan, Mehmet
;
Gálvez-Ruiz, Pablo
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 396-418
Persistent link: https://www.econbiz.de/10014505223
Saved in:
2
The effect of perceived quality and customer engagement on the loyalty of users of Spanish fitness centres
Gálvez-Ruiz, Pablo
;
Calabuig Moreno, Ferran
; …
- In:
Academia : revista Latinoamericana de administración
36
(
2023
)
4
,
pp. 445-462
Persistent link: https://www.econbiz.de/10014505280
Saved in:
3
Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers
Barbosa, Helena Ferreira
;
García-Fernández, Jerónimo
; …
- In:
Sport marketing in a global environment : strategic …
,
(pp. 161-170)
.
2022
Persistent link: https://www.econbiz.de/10013475267
Saved in:
4
Exploring fitness centre consumer loyalty : differences of non-profit and low-cost business models in Spain
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Economic research
31
(
2018
)
1,1
,
pp. 1042-1058
Persistent link: https://www.econbiz.de/10012488762
Saved in:
5
Client pofile of Spanish fitness centers : segmentation by loyalty and characteristics of the client
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Sports management as an emerging economic activity : …
,
(pp. 273-291)
.
2017
Persistent link: https://www.econbiz.de/10011758390
Saved in:
6
Going beyond customers : a business segmentation approach using network pictures to identify network segments
Henneberg, Stephan C.
;
Mouzas, Stefanos
;
Naudé, Peter
- In:
Journal of business market management : jbm
3
(
2009
)
2
,
pp. 91-113
Persistent link: https://www.econbiz.de/10003845011
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