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person:"Herrewijn, Laura"
~person:"Panic, Katarina"
~subject:"Advertising"
~subject:"Brand management"
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Advertising
Brand management
Computerspiel
7
Video game
7
Advertising effects
5
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5
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4
Children
3
Kinder
3
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advergames
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advertising literacy training session
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affective and cognitive advertising literacy
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children
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purchase request
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television commercials
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Herrewijn, Laura
Panic, Katarina
Sreejesh, S.
7
Vashisht, Devika
6
Reijmersdal, Eva A. van
5
Terlutter, Ralf
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
An, Soontae
3
Hoy, Mariea Grubbs
3
Khosrowpour, Mehdi
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Pelsmacker, Patrick de
3
Poels, Karolien
3
Rozendaal, Esther
3
Waiguny, Martin K. J.
3
Berlo, Zeph M. C. van
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Cova, Bernard
2
Dardis, Frank E.
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Freitas, Bruno Duarte Abreu
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Hernandez, Monica D.
2
Huber, Frank
2
Hudders, Liselot
2
Hwang, Yongjin
2
Minor, Michael
2
Pillai, Sreejesh S.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Schmierbach, Mike
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Advertising in new formats and media : current research and implications for marketers
1
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ECONIS (ZBW)
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1
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
2
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
3
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
4
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
5
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
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