//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~type_genre:"Abstract"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
21
Marketingmanagement
21
Theorie
11
Theory
11
Deutschland
3
Germany
3
Preismanagement
3
Pricing strategy
3
Advertising effects
2
Betriebliche Budgetierung
2
Beziehungsmarketing
2
Corporate budgeting
2
E-commerce
2
Electronic Commerce
2
Market research
2
Marktforschung
2
Mathematical programming
2
Mathematische Optimierung
2
Product design
2
Product quality
2
Produktgestaltung
2
Produktqualität
2
Relationship marketing
2
Target group
2
Werbewirkung
2
Zielgruppe
2
Advertising
1
Arzneimittel
1
Auftragsabwicklung
1
Automotive industry
1
B-to-B-Marketing
1
Behavioral economics
1
Brand image
1
Brand management
1
Business game
1
Business-to-business marketing
1
Channel order
1
Communication
1
Comparison
1
Confidence
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
20
Book / Working Paper
1
Type of publication (narrower categories)
All
Abstract
Article in journal
Aufsatz in Zeitschrift
20
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
5
Collection of articles of several authors
5
Hochschulschrift
5
Sammelwerk
5
Working Paper
5
Lehrbuch
4
Thesis
4
Aufsatzsammlung
3
Handbook
3
Handbuch
3
Textbook
3
Collection of articles written by one author
2
Elektronischer Datenträger
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Festschrift
1
Guidebook
1
Ratgeber
1
more ...
less ...
Language
All
German
15
English
7
Author
All
Herrmann, Andreas
Albers, Sönke
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
more ...
less ...
Published in...
All
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Marketing : ZFP ; journal of research and management
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Schmalenbach business review : sbr
1
Zeitschrift für Planung : ZP
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
4
Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
-
2008
Persistent link: https://www.econbiz.de/10003772250
Saved in:
5
Nudge your customers toward better choices
Goldstein, Daniel G.
;
Johnson, Eric J.
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
86
(
2008
)
12
,
pp. 99-105
Persistent link: https://www.econbiz.de/10003817627
Saved in:
6
Patient- of physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 131-153
Persistent link: https://www.econbiz.de/10003579959
Saved in:
7
Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine
;
Herrmann, Andreas
;
Ingenhoff, Diana
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
Saved in:
8
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
9
Experiments in competitive product positioning : actual behavior compared to nash solutions
Marks, Ulf G.
;
Albers, Sönke
- In:
Schmalenbach business review : sbr
53
(
2001
)
3
,
pp. 150-174
Persistent link: https://www.econbiz.de/10001590069
Saved in:
10
Regeln zur Bestimmung des fast-optimalen Angebotsaufwands
Albers, Sönke
;
Krafft, Manfred
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1083-1107
Persistent link: https://www.econbiz.de/10001522668
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->