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person:"Herrmann, Andreas"
~person:"Burmann, Christoph"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
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Herrmann, Andreas
Burmann, Christoph
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93
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84
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66
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
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Authentische Markenkommunikation von umweltschutzbezogenen CSR-Aktivitäten durch Transparenz
Burmann, Christoph
;
Müller, Andreas
-
2022
Persistent link: https://www.econbiz.de/10013183703
Saved in:
2
Marketing : Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Meffert, Heribert
;
Burmann, Christoph
;
Kirchgeorg, Manfred
-
2024
-
14., überarbeitete und erweiterte Auflage
Konzeptionelle Grundlagen des Marketing -- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des Marketing -- Marketingziele -- Marketingstrategien -- Marketing-Mix -- Marketingorganisation und -implementierung -- Marketingcontrolling.
Persistent link: https://www.econbiz.de/10014442227
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2023
-
Sixteenth edition, International student edition
Persistent link: https://www.econbiz.de/10013478708
Saved in:
4
Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
Saved in:
5
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
Saved in:
6
Marketing communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
7
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
Persistent link: https://www.econbiz.de/10013192340
Saved in:
8
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi
(
ed.
);
Hinson, Robert
(
ed.
); …
-
2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
Saved in:
9
Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
10
Das Erfolgspotential strategischer Produktsprache für die identitätsbasierte Markenführung
Burmann, Christoph
;
Karrenbrock, Till
-
2019
Persistent link: https://www.econbiz.de/10012114593
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