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person:"Homann, Karl"
~person:"Svensson, Göran"
~subject:"Markenführung"
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Homann, Karl
Svensson, Göran
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International journal of business and globalisation : IJBG
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Validation of a conscientious corporate brand framework : a Turkish study
Bas, Turker
;
Aydinlik, Arzu Ulgen
;
Svensson, Göran
; …
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10009783199
Saved in:
2
Towards a model of conscientious corporate brands : a Canadian study
Hutchinson, David B.
;
Singh, Jang
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 687-695
Persistent link: https://www.econbiz.de/10010222145
Saved in:
3
Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne
;
Svensson, Göran
;
Mysen, Tore
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
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