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person:"Ilicic, Jasmina"
~person:"Bormann, Patrick"
~subject:"Online-Marketing"
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Online-Marketing
Marketing cooperation
8
Marketingkooperation
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Internet marketing
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Bildungseinrichtung
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Celebrity endorsement
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Ilicic, Jasmina
Bormann, Patrick
Olbrich, Rainer
4
Holsing, Christian
2
Janssen, David
2
Kumar, Subodha
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Lammenett, Erwin
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Journal of advertising research
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Marketing und marktorientierte Unternehmensführung
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ECONIS (ZBW)
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
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