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person:"Ilicic, Jasmina"
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Marketing cooperation
8
Marketingkooperation
8
Internet marketing
4
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Ilicic, Jasmina
Bormann, Patrick
Peitz, Martin
15
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7
Kruse, Jörn
7
Quitzau, Jörn
6
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5
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ECONIS (ZBW)
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
4
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
5
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
6
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
7
Fit in celebrity-charity alliances : when perceived celanthropy benefits nonprofit organisations
Ilicic, Jasmina
;
Baxter, Stacey
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10011311812
Saved in:
8
Celebrity co-branding partners as irrelevant brand information in advertisements
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 941-947
Persistent link: https://www.econbiz.de/10009756852
Saved in:
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