//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ind, Nicholas"
~subject:"B-to-B-Marketing"
~subject:"Markenartikel"
~subject:"Stakeholder"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Markenartikel
Stakeholder
Brand architecture
7
Markenarchitektur
7
Brand management
6
Markenführung
6
Co-creation
3
Lieferantenmanagement
3
Supplier relationship management
3
Brand
2
Business ethics
2
Corporate Social Responsibility
2
Corporate brands
2
Corporate culture
2
Corporate reputation
2
Corporate social responsibility
2
Customer integration
2
Firmenimage
2
Kundenintegration
2
Strategic management
2
Strategisches Management
2
Unternehmensethik
2
Unternehmenskultur
2
Adidas
1
B2B relationships
1
Beziehungsmarketing
1
Brand equity
1
Brand identity
1
Brand purpose
1
Business-to-business marketing
1
Conscientious brands
1
Conscientious corporate brands
1
Corporate Identity
1
Corporate brand identity
1
Corporate brand purpose
1
Corporate brand strategy
1
Markenwert
1
Multiple case study
1
Organizational strategy
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Ind, Nicholas
Balmer, John M. T.
7
Esch, Franz-Rudolf
5
Iglesias, Oriol
5
Dev, Chekitan S.
4
Hakenes, Hendrik
4
Kernstock, Joachim
4
Langner, Tobias
4
Peitz, Martin
4
Redler, Jörn
4
Sarkar, Soumya
4
Tomczak, Torsten
4
Juntunen, Mari
3
Mingione, Michela
3
Suppliet, Moritz
3
Anisimova, Tatiana
2
Baumgarth, Carsten
2
Chen, Weifeng
2
Greyser, Stephen A.
2
Gutjahr, Gert
2
Kadembo, Ernest M.
2
Keller, Kevin Lane
2
Leijerholt, Ulrika
2
Liu, Martin J.
2
Luo, Jun
2
Makasi, Africa
2
Markovic, Stefan
2
Mavondo, Felix
2
Melewar, T. C.
2
Merrilees, Bill
2
Miller, Dale
2
Mishra, Prashant
2
Nyagadza, Brighton
2
Stuart, Helen
2
Tähtinen, Jaana
2
Abed, Fabian
1
Abeda, Fabian
1
Abratt, Russell
1
Adams, Kweku
1
Al Shebil, Saleh
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
2
Business horizons
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
3
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->