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person:"Kaiser, Ulrich"
~person:"Anderson, Simon P."
~person:"Rossiter, John R."
~subject:"Advertising"
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Kaiser, Ulrich
Anderson, Simon P.
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
3
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
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