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person:"Kent, Aubrey"
~person:"Dickson, Geoff"
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Search: subject_exact:"Sports marketing"
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Sportmarketing
17
Sports marketing
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Sport
5
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Kent, Aubrey
Dickson, Geoff
Nufer, Gerd
47
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
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McDonald, Heath
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Ratten, Vanessa
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13
Shapiro, Stephen L.
13
Uhrich, Sebastian
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Byon, Kevin K.
12
Bühler, André
12
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Ballouli, Khalid
11
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International journal of sport management and marketing : IJSMM
4
Sport management review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
2
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
3
Toward a sport ecosystem logic
Buser, Markus
;
Woratschek, Herbert
;
Dickson, Geoff
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
Saved in:
4
Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
Saved in:
5
The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna
;
Woratschek, Herbert
;
Dickson, Geoff
- In:
Sport management review
23
(
2020
)
2
,
pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
Saved in:
6
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
7
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
8
Antecedents of a sport volunteer's sense of community
Dickson, Geoff
;
Hallmann, Kristin
;
Phelps, Sean
- In:
International journal of sport management and marketing …
17
(
2017
)
1/2
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011797291
Saved in:
9
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
10
The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott
;
Brandon-Lai, Simon
;
Sato, Mikihiro
; …
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10010355396
Saved in:
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