//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kilgour, Mark"
~person:"Mortimer, Kathleen"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationsagentur"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising industry
9
Werbewirtschaft
9
Advertising
5
Creativity
5
Kreativität
5
Marketing management
3
Marketingmanagement
3
Australia
2
Australien
2
Beziehungsmarketing
2
Relationship marketing
2
USA
2
United States
2
Advertising agencies
1
Advertising creativity
1
Advertising effects
1
Advertising planning
1
Agency theory
1
Barriers
1
Brand
1
Brand image
1
Brand management
1
Change management
1
Clients
1
Consumer behaviour
1
Corporate communications
1
Creative industries
1
Dienstleistungsqualität
1
EU countries
1
EU-Staaten
1
Empirical method
1
Empirische Methode
1
Großbritannien
1
Integrated marketing communication
1
Integrated marketing communications
1
Internal communication
1
Interne Kommunikation
1
Konsumentenverhalten
1
Kreativsektor
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kilgour, Mark
Mortimer, Kathleen
Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Law, Marc T.
2
Levin, Elizabeth
2
MacRury, Iain
2
McAllister, Matthew P.
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
3
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
4
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
5
Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw
;
Koslow, Scott
;
Kilgour, Mark
;
Sasser, …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->