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person:"Kluge, Philipp Nikolaus"
~person:"Decker, Reinhold"
~subject:"Germany"
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Search: subject_exact:"Luxusgüter"
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Kluge, Philipp Nikolaus
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Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
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2
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
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