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person:"Kluge, Philipp Nikolaus"
~person:"Wiedmann, Klaus-Peter"
~subject:"Germany"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
34
Luxusgüter
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Consumer behaviour
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Kluge, Philipp Nikolaus
Wiedmann, Klaus-Peter
Hennigs, Nadine
4
Büttner, Miriam
3
Holthaus, Lina
3
Horn, Carmen
3
Perret, Jens K.
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Luxury marketing : a challenge for theory and practice
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriften zu Marketing und Handel
1
Schriftenreihe Marketing, Management
1
The journal of product & brand management
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ECONIS (ZBW)
6
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1
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
3
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
4
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
5
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
6
Der Einfluss von Peer-Groups und sozialen Netzwerken auf den Konsum von Luxusgütern
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Siebels, Astrid
; …
-
2007
Persistent link: https://www.econbiz.de/10003481881
Saved in:
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