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person:"Ko, Eunju"
~person:"Kim, Sang Jin"
~subject:"Customer value"
~subject:"Internet marketing"
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Customer value
Internet marketing
Fashion
37
Mode
35
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
14
Markenführung
13
Luxury goods
12
Luxusgüter
12
Bekleidungsindustrie
9
Clothing industry
9
Marketing management
9
Marketingmanagement
9
Nachhaltigkeit
7
Online-Marketing
7
Sustainability
7
Beziehungsmarketing
6
Kundenwert
6
Nachhaltiger Konsum
6
Relationship marketing
6
Sustainable consumption
6
Textile distribution
6
Textilhandel
6
Brand image
5
Markenimage
5
Nachhaltige Entwicklung
5
Sustainable development
5
Brand
4
Customer equity
4
Digitalisierung
4
Digitization
4
Social Web
4
Social web
4
South Korea
4
Südkorea
4
Corporate Social Responsibility
3
Corporate social responsibility
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Fashion industry
3
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11
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English
11
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Ko, Eunju
Kim, Sang Jin
Ozuem, Wilson
7
Kim, Kyung Hoon
4
Ranfagni, Silvia
4
Azemi, Yllka
3
Madhani, Pankaj M.
3
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Bonsón-Fernández, Rocío
2
Bosah, Genevieve
2
Brooksworth, Frederica
2
Bug, Peter
2
Del Olmo Arriaga, Josep Lluis
2
Escobar-Rodríguez, Tomás
2
Fiore, Ann Marie
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Igelbrink, Jörg
2
Kreutzer, Ralf T.
2
Loureiro, Sandra Maria Correia
2
Madsen, Dag Øivind
2
Mahmoud, Ali B.
2
Mahn, Luisa
2
Mogaji, Emmanuel
2
Mohr, Iris
2
Slåtten, Kåre
2
Vänskä, Annamari
2
Yoo, Jinyoung Jinnie
2
Abeysekera, Nalin
1
Adreu Domingo, David
1
Ahuja, Vandana
1
Ahuja, Yukti
1
Aiello, Gaetano
1
Akrout, Houcine
1
Alevizou, Panayiota J.
1
Alosaimi, S. I.
1
Amir, Iwan
1
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1
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Journal of business research : JBR
5
Asia Pacific journal of marketing and logistics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
European management journal
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
11
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
8
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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