Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Year of publication: |
2020
|
---|---|
Authors: | Teona, Gogichaishvili ; Ko, Eunju ; Kim, Sang Jin |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 6, p. 858-887
|
Subject: | Communication effectiveness | environmental claims | fast fashion | luxury brands | online video advertising | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Advertising |
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