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person:"Ko, Eunju"
~person:"Shen, Bin"
~subject:"Digitization"
~subject:"Fashion"
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Digitization
Fashion
Mode
46
Consumer behaviour
31
Konsumentenverhalten
31
Luxury goods
18
Luxusgüter
18
Brand management
15
Markenführung
14
Bekleidungsindustrie
12
Clothing industry
12
Textile distribution
11
Textilhandel
11
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Internet marketing
7
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Lieferkette
5
Relationship marketing
5
Social Web
5
Social web
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Supply chain
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Brand
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Brand image
4
Digitalisierung
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Markenimage
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Nachhaltige Entwicklung
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South Korea
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Sustainable development
4
Sustainable product
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Südkorea
4
Öko-Produkt
4
Customer equity
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English
46
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Ko, Eunju
Shen, Bin
Choi, Tsan-Ming
46
Henninger, Claudia E.
17
Guercini, Simone
13
Ozuem, Wilson
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Godart, Frédéric C.
8
Jin, Byoungho
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Runfola, Andrea
8
Ryding, Daniella
8
Arrigo, Elisa
7
Barnes, Liz
7
Blazquez Cano, Marta
7
Easey, Mike
7
Goworek, Helen
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
Alevizou, Panayiota J.
6
Atik, Deniz
6
Boardman, Rosy
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Karaosman, Hakan
6
Kim, Sang Jin
6
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Springer Malaysia Representative Office
1
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Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
International journal of production economics
2
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Springer Series in Fashion Business
2
SpringerLink / Bücher
2
Advances in culture, tourism and hospitality research
1
Analytical modeling research in fashion business
1
Decision sciences
1
Emerald insight
1
European journal of operational research : EJOR
1
European management journal
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of the Operational Research Society : OR
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Springer eBook Collection / Business and Management
1
Springer series in fashion business
1
Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
46
RePEc
2
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48
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Demand learning through social media exposure in the luxury fashion industry : see now buy now versus see now buy later
Shen, Bin
;
Xu, Xiaoyan
;
Yuan, Quan
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1295-1311
Persistent link: https://www.econbiz.de/10014304228
Saved in:
6
Preordering in luxury fashion : will additional demand information bring negative effects to the retailer?
Shen, Bin
;
Zhang, Ting
;
Xu, Xiaoyan
;
Chan, Hau Ling
; …
- In:
Decision sciences
53
(
2022
)
4
,
pp. 681-711
Persistent link: https://www.econbiz.de/10013464341
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
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