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person:"Ko, Eunju"
~person:"Shen, Bin"
~subject:"Fashion"
~type_genre:"Article in journal"
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Search: subject_exact:"Fashion"
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Fashion
Mode
38
Consumer behaviour
28
Konsumentenverhalten
28
Luxury goods
15
Luxusgüter
15
Brand management
11
Markenführung
11
Bekleidungsindustrie
10
Clothing industry
10
Textile distribution
9
Textilhandel
9
Marketing management
8
Marketingmanagement
8
Internet marketing
7
Online-Marketing
7
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Relationship marketing
5
Social Web
5
Social web
5
Sustainability
5
Sustainable consumption
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Brand image
4
Digitalisierung
4
Digitization
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4
Sustainable product
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Öko-Produkt
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Customer equity
3
Fashion industry
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Nachhaltige Entwicklung
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South Korea
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38
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English
38
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Ko, Eunju
Shen, Bin
Choi, Tsan-Ming
33
Guercini, Simone
10
Kim, Kyung Hoon
9
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
Perry, Patsy
8
Vignali, Gianpaolo
8
Workman, Jane E.
8
Jain, Sheetal
7
Jin, Byoungho
7
McCormick, Helen
7
Atik, Deniz
6
Godart, Frédéric C.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
Moore, Christopher M.
6
Phau, Ian
6
Runfola, Andrea
6
Suha Fouad Salem
6
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chun, Eunha
5
Ertekin, Zeynep Ozdamar
5
Fiore, Ann Marie
5
Gwozdz, Wencke
5
Henninger, Claudia E.
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Kim, HaeJung
5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
Ozuem, Wilson
5
Ryding, Daniella
5
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Journal of business research : JBR
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
International journal of production economics
2
Journal of global fashion marketing : JGfM
2
Decision sciences
1
European journal of operational research : EJOR
1
European management journal
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of the Operational Research Society : OR
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
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ECONIS (ZBW)
38
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Demand learning through social media exposure in the luxury fashion industry : see now buy now versus see now buy later
Shen, Bin
;
Xu, Xiaoyan
;
Yuan, Quan
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
4
,
pp. 1295-1311
Persistent link: https://www.econbiz.de/10014304228
Saved in:
6
Preordering in luxury fashion : will additional demand information bring negative effects to the retailer?
Shen, Bin
;
Zhang, Ting
;
Xu, Xiaoyan
;
Chan, Hau Ling
; …
- In:
Decision sciences
53
(
2022
)
4
,
pp. 681-711
Persistent link: https://www.econbiz.de/10013464341
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
10
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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