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person:"Ko, Eunju"
~subject:"Customer value"
~subject:"Internet marketing"
~subject:"Markenimage"
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Customer value
Internet marketing
Markenimage
Fashion
35
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33
Consumer behaviour
24
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24
Brand management
13
Luxury goods
12
Luxusgüter
12
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12
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8
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Bekleidungsindustrie
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7
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Beziehungsmarketing
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Relationship marketing
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Textile distribution
5
Textilhandel
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Brand image
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Digitalisierung
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4
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South Korea
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Customer equity
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12
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Ko, Eunju
Ozuem, Wilson
7
Kim, Kyung Hoon
5
Kim, Sang Jin
5
Ranfagni, Silvia
5
Lee, Yuri
4
Loureiro, Sandra Maria Correia
4
Azemi, Yllka
3
Barnes, Liz
3
Cho, Eunjoo
3
Fiore, Ann Marie
3
Kim, HaeJung
3
Madhani, Pankaj M.
3
Mogaji, Emmanuel
3
Rashid, Arooj
3
Aiello, Gaetano
2
Akrout, Houcine
2
Bang, Nguyen
2
Blazquez Cano, Marta
2
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Bonsón-Fernández, Rocío
2
Bosah, Genevieve
2
Brooksworth, Frederica
2
Bug, Peter
2
Camiciottoli, Belinda Crawford
2
Cervellon, Marie-Cécile
2
Chen, Cheng-Hao Steve
2
Choo, Ho Jung
2
Cuesta-Valiño, Pedro
2
Del Olmo Arriaga, Josep Lluis
2
Escobar-Rodríguez, Tomás
2
Faraoni, Monica
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Guercini, Simone
2
Guido, Gianluigi
2
Gutiérrez-Rodríguez, Pablo
2
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2
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2
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
European management journal
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
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ECONIS (ZBW)
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
9
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
10
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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