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person:"Ko, Eunju"
~subject:"Customer value"
~subject:"Internet marketing"
~subject:"Textile distribution"
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Customer value
Internet marketing
Textile distribution
Fashion
35
Mode
33
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Luxury goods
12
Luxusgüter
12
Markenführung
12
Marketing management
8
Marketingmanagement
8
Bekleidungsindustrie
7
Clothing industry
7
Online-Marketing
7
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Sustainability
6
Sustainable consumption
6
Beziehungsmarketing
5
Kundenwert
5
Relationship marketing
5
Textilhandel
5
Brand
4
Brand image
4
Digitalisierung
4
Digitization
4
Markenimage
4
Nachhaltige Entwicklung
4
Social Web
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Social web
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South Korea
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Sustainable development
4
Südkorea
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Customer equity
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Fashion industry
3
Markenartikel
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15
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Ko, Eunju
Choi, Tsan-Ming
19
Henninger, Claudia E.
9
McColl, Julie
8
Ozuem, Wilson
8
Perry, Patsy
6
Shen, Bin
6
Alevizou, Panayiota J.
5
Arrigo, Elisa
5
Barnes, Liz
5
Bug, Peter
5
Goworek, Helen
5
Guercini, Simone
5
Kim, Kyung Hoon
5
Madhani, Pankaj M.
5
Moore, Christopher
5
Moore, Christopher M.
5
Ranfagni, Silvia
5
Ryding, Daniella
5
Suha Fouad Salem
5
Aparicio, Diego
4
Bai, Huifeng
4
Jin, Byoungho
4
Kim, Sang Jin
4
Madsen, Dag Øivind
4
Martínez-de-Albéniz, Victor
4
McCormick, Helen
4
Song, Sanga
4
Vignali, Gianpaolo
4
Wu, Juanjuan
4
Ahmed, Jashim Uddin
3
Alanadoly, Alshaimaa Bahgat
3
Alptekinoglu, Aydin
3
Azemi, Yllka
3
Bagai, Smita
3
Baier, Daniel
3
Boardman, Rosy
3
Caniato, Federico
3
Cantoni, Lorenzo
3
Carey, Robin
3
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Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
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ECONIS (ZBW)
15
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
9
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
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