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person:"Ko, Eunju"
~subject:"Fashion"
~subject:"Luxusgüter"
~subject:"Nachhaltigkeit"
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Fashion
Luxusgüter
Nachhaltigkeit
Mode
33
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Luxury goods
12
Markenführung
12
Marketing management
8
Marketingmanagement
8
Bekleidungsindustrie
7
Clothing industry
7
Internet marketing
7
Online-Marketing
7
Nachhaltiger Konsum
6
Sustainability
6
Sustainable consumption
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Textile distribution
5
Textilhandel
5
Brand
4
Brand image
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Digitalisierung
4
Digitization
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Markenimage
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Nachhaltige Entwicklung
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Social web
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South Korea
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Sustainable development
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Südkorea
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Fashion industry
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English
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Ko, Eunju
Choi, Tsan-Ming
47
Henninger, Claudia E.
19
Guercini, Simone
13
Ozuem, Wilson
13
Shen, Bin
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Jin, Byoungho
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Ryding, Daniella
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Blazquez Cano, Marta
8
Godart, Frédéric C.
8
Goworek, Helen
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Runfola, Andrea
8
Alevizou, Panayiota J.
7
Arrigo, Elisa
7
Barnes, Liz
7
Easey, Mike
7
Jain, Sheetal
7
Loureiro, Sandra Maria Correia
7
Atik, Deniz
6
Boardman, Rosy
6
Bosah, Genevieve
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Cedrola, Elena
6
Karaosman, Hakan
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
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Tourism sensemaking : strategies to give meaning to experience
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ECONIS (ZBW)
33
RePEc
2
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
Culture and art policy analysis in fashion capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
8
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
9
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
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