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person:"Ko, Yong Jae"
~person:"Chalip, Laurence Hilmond"
~person:"Kim, Yu Kyoum"
~subject:"image congruence"
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image congruence
Sport event
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Ko, Yong Jae
Chalip, Laurence Hilmond
Kim, Yu Kyoum
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Kudo, Masaki
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International journal of sports marketing & sponsorship
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Journal of nonprofit & public sector marketing
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The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
2
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
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