//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ko, Yong Jae"
~person:"Connell, Joanne"
~subject:"Big event"
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Weltmeisterschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Big event
Sponsoring
Sport event
14
Sportveranstaltung
14
Consumer behaviour
6
Konsumentenverhalten
6
Dienstleistungsqualität
4
Großveranstaltung
4
Service quality
4
USA
4
United States
4
Impact assessment
3
Sponsorship
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Wirkungsanalyse
3
Customer satisfaction
2
Destination management
2
Destinationsmanagement
2
Kundenzufriedenheit
2
Tourism
2
Tourismus
2
image congruence
2
2010–2011
1
2018 PyeongChang Winter Olympic Games
1
Advertising
1
Advertising effects
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Börsenkurs
1
Comparison
1
Computerspiel
1
Ehrenamtliche Arbeit
1
Emotion
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
7
Author
All
Ko, Yong Jae
Connell, Joanne
Maennig, Wolfgang
24
Matheson, Victor A.
16
O'Reilly, Norm
10
Parent, Milena M.
10
Feddersen, Arne
9
Lacey, Russell
9
Kaplanidou, Kyriaki
8
Nufer, Gerd
8
Scheinbaum, Angeline Close
8
Koenigstorfer, Joerg
7
Müller, Martin
7
Szymanski, Stefan
7
Dolan, Paul
6
Fairley, Sheranne
6
Kavetsos, Georgios
6
Krekel, Christian
6
Liu, Dongfeng
6
Mavridis, Dimitris
6
Preuß, Holger
6
Senik-Leygonie, Claudia
6
Séguin, Benoit
6
Ziebarth, Nicolas R.
6
Cornwell, T. Bettina
5
Engelhardt, Bryan
5
Grohs, Reinhard
5
Jensen, Jonathan A.
5
Nadeau, John
5
Vierhaus, Christopher
5
Walker, Matthew
5
Baade, Robert A.
4
Baumann, Robert
4
Carrillat, François A.
4
Chanavat, Nicolas
4
Dickson, Geoff
4
Filo, Kevin
4
Heere, Bob
4
Heslop, Louise A.
4
Krumer, Alex
4
Leopkey, Becca
4
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
3
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
5
Effects, role and significance
Connell, Joanne
(
contributor
);
Page, Stephen J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003897077
Saved in:
6
Event tourism and destinations : case studies and best practice
Connell, Joanne
(
contributor
);
Page, Stephen J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003897084
Saved in:
7
Managing event operations
Connell, Joanne
(
contributor
);
Page, Stephen J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003897088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->