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person:"Ko, Yong Jae"
~person:"Johanson, Misty"
~subject:"Event-Marketing"
~subject:"Sports"
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Ko, Yong Jae
Johanson, Misty
Maennig, Wolfgang
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Enhancing knowledge development in marketing ; Vol. 21
1
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
2
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
3
Theory of events
Roberts, Chris
;
Dolasinski, Mary Jo
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1147-1161
Persistent link: https://www.econbiz.de/10013387377
Saved in:
4
Defining the field of events
Dolasinski, Mary Jo
;
Roberts, Chris
;
Reynolds, Joel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 553-572
Persistent link: https://www.econbiz.de/10012483431
Saved in:
5
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
6
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
Saved in:
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