//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
~isPartOf:"Pearson one series"
~isPartOf:"Pearson one"
~person:"Sheth, Jagdish N."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
4
Marketing management
4
Marketingmanagement
4
Marketing theory
3
Marketingtheorie
3
Theorie
2
Theory
2
China
1
Europa
1
Management
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Aufsatz im Buch
1
Book section
1
Einführung
1
Language
All
English
4
Author
All
Kotler, Philip
Sheth, Jagdish N.
Keller, Kevin Lane
4
Brady, Mairead
1
Goodman, Malcolm Robert Victor
1
Hansen, Torben
1
Hunt, Shelby D.
1
Lu, Taihong
1
Peñaloza, Lisa
1
Venkatesh, Alladi
1
Wolfe, David B.
1
more ...
less ...
Published in...
All
Does marketing need reform? : fresh perspectives on the future
Pearson one series
Pearson one
Legends in marketing
17
wi - Wirtschaft
6
Legends in strategic marketing
5
Always learning
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
wi / wirtschaft
2
wi wirtschaft
2
Competitive strategic management
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
H2H Marketing : Case Studies on Human-to-Human Marketing
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
McGrawHill education
1
Pearson Global edition
1
Prentice Hall marketing
1
Review of marketing research
1
Springer Business Cases
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
2
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
3
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
4
Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->