Marketing management in China
Philip Kotler; Kevin Lane Keller; Taihong Lu
| Year of publication: |
2009
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane ; Lu, Taihong |
| Publisher: |
Singapore : Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | China | Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | LVI, 625 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009 Includes bibliographical references and index |
| ISBN: | 978-981-06-7997-2 ; 981-06-7997-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014277193