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person:"Kotler, Philip"
~person:"Calantone, Roger J."
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Kotler, Philip
Calantone, Roger J.
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6
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
3
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
4
Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
Saved in:
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