Understanding and managing international product launch : a comparison between developed and emerging markets
Yikuan Lee, Bou-Wen Lin, Yim-Yu Wong and Roger J. Calantone
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Yikuan ; Lin, Bou-wen ; Wong, Yim Yu ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, S1, p. 104-120
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| Subject: | Produktentwicklung | New product development | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | USA | United States | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009387617