Innovations- und Vermarktungsstrategien in Emerging Markets : eine verhaltensbasierte Analyse wesentlicher Bestimmungsfaktoren, der Strategien und deren Umsetzung

Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil

Stoebe, Martin Johannes, (2013)

How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development

Ju, Min, (2018)

Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation

Giannetti, Verdiana, (2020)