How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Min Ju, Jason Lu Jin, and Kevin Zheng Zhou
| Year of publication: |
2018
|
|---|---|
| Authors: | Ju, Min ; Jin, Jason Lu ; Zhou, Kevin Zheng |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 4, p. 1-17
|
| Subject: | knowledge base | market uncertainty | marketing capability | new product development | technological turbulence | Produktentwicklung | New product development | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Innovation | Marketing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X18809999 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011964140