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person:"Kotler, Philip"
~person:"Duncan, Delbert J."
~subject:"Absatzplanung"
~subject:"United States"
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Absatzplanung
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Marketing management
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Kotler, Philip
Duncan, Delbert J.
Kaiser, Harry M.
12
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8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
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3
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3
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AMS review : official publication of the Academy of Marketing Science
1
Legends in marketing
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Prentice Hall marketing
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The Prentice Hall series in marketing
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wi - Wirtschaft / Marketing
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
3
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
4
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
5
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
6
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
7
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
9
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
10
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
1
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