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person:"Kotler, Philip"
~subject:"Absatzplanung"
~subject:"Betriebswirtschaftslehre"
~subject:"United States"
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Absatzplanung
Betriebswirtschaftslehre
United States
Marketing management
88
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88
Marketing
72
Marketing theory
24
Marketingtheorie
24
Theorie
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Kotler, Philip
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Lindgreen, Adam
6
Mothersbaugh, David L.
6
Bruhn, Manfred
5
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Benkenstein, Martin
4
Best, Roger J.
4
Bolt, Gordon John
4
Boone, Louis E.
4
Boyd, Harper W.
4
Di Benedetto, C. Anthony
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
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Lamb, Charles W.
4
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Schaper, Thorsten
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3
Bellin, Howard
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Berndt, Ralph
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Blankson, Charles
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
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3
Busch, Rainer
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Cravens, David W.
3
Damania, Richard
3
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AMS review : official publication of the Academy of Marketing Science
1
Legends in marketing
1
Prentice Hall marketing
1
The Prentice Hall series in marketing
1
wi - Wirtschaft / Marketing
1
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
3
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
4
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
5
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
6
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
7
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
8
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
9
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
10
A framework for marketing management
Kotler, Philip
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10001684851
Saved in:
1
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