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person:"Lee, Lim-teck"
~person:"Balmer, John M. T."
~person:"Carlos Morales, Carlos Javier de"
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Lee, Lim-teck
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ECONIS (ZBW)
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1
El precio del dinero dinástico ; Vol. 1
Carlos Morales, Carlos Javier de
-
2016
Persistent link: https://www.econbiz.de/10011574979
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2
Corpus documental
Carlos Morales, Carlos Javier de
-
2016
Persistent link: https://www.econbiz.de/10011574984
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3
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 21-43)
.
2017
Persistent link: https://www.econbiz.de/10011656793
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4
Scrutinising the British Monarchy : the corporate brand that was shaken, stirred and survived
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 44-85)
.
2017
Persistent link: https://www.econbiz.de/10011656794
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5
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
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6
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
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7
Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1380-1398
Persistent link: https://www.econbiz.de/10009378660
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8
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
9
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
10
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
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