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person:"Leimeister, Jan Marco"
~person:"Ruyter, Ko de"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Virtual reality
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Virtuelle Realität
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Consumer behaviour
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4
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3
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3
Augmented reality
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Creativity
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E-commerce
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Electronic Commerce
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Leimeister, Jan Marco
Ruyter, Ko de
Chylinski, Mathew
3
Heller, Jonas
3
Mahr, Dominik
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Flavián Blanco, Carlos
2
Hilken, Tim
2
Ibáñez-Sánchez, Sergio
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Keeling, Debbie Isobel
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Wetzels, Martin
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International journal of electronic commerce : IJEC
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Journal of business research : JBR
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Journal of marketing
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Journal of retailing
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ECONIS (ZBW)
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
2
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
3
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
4
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
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