A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Bhuminan Piyathasanan, Christine Mathies, Martin Wetzels, Paul G. Patterson, and Ko de Ruyter
| Year of publication: |
2014
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|---|---|
| Authors: | Piyathasanan, Bhuminan ; Mathies, Christine ; Wetzels, Martin ; Patterson, Paul G. ; Ruyter, Ko de |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 2, p. 126-158
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| Subject: | Consumer experience | customer loyalty | hierarchical model | perceived customer value | virtual experience | virtual world | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2015.979484 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433898