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person:"Lowell, Briant Lindsay"
~person:"Becerra, Enrique P."
~person:"Corona, Ramon"
~subject:"United States"
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Search: subject_exact:"Hispano-Amerikanerinnen"
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Lowell, Briant Lindsay
Becerra, Enrique P.
Corona, Ramon
Ross, Stephen L.
11
Trejo, Stephen J.
11
Duncan, Brian
10
Dávila, Alberto E.
10
Bayer, Patrick J.
9
Ferreira, Fernando Vendramel
9
Mora, Marie T.
9
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8
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8
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7
Tienda, Marta
7
Antman, Francisca M.
6
Korzenny, Felipe
6
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6
Bloom, David E.
5
DeFreitas, Gregory
5
Grenier, Gilles
5
Alegria, Margarita
4
Alsan, Marcella
4
Korzenny, Betty Ann
4
Singh, Nitish
4
Wolff, Edward N.
4
Zavodny, Madeline
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3
Bertoli, Simone
3
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Carpenter, Craig Wesley
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Chandra, Amitabh
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Chapa, Sindy
3
Chatterji, Pinka
3
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3
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3
Georgarakos, Dimitris
3
González, Libertad
3
Gradín, Carlos
3
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ECONIS (ZBW)
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1
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
Saved in:
2
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
3
Acculturation in marketing to Latinos in the US
Corona, Ramon
;
McCabe, Mary Beth
- In:
Journal of business & economics research
9
(
2011
)
9
,
pp. 67-70
Persistent link: https://www.econbiz.de/10009389263
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
5
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
6
Hispanics' information search and patronage intentions online
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
Saved in:
7
The wage structure of latino-origin groups across generations
Fry, Richard A.
;
Lowell, Briant Lindsay
- In:
Industrial relations : a journal of economy & society
45
(
2006
)
2
,
pp. 147-168
Persistent link: https://www.econbiz.de/10003304875
Saved in:
8
Sending money home : hispanic remittances and community development
De La Garza, Rodolfo O.
(
contributor
); …
-
2002
Persistent link: https://www.econbiz.de/10013523605
Saved in:
9
The effects of Hispanic immigrants on the earnings of native Hispanic Americans
King, Allan G.
- In:
Social science quarterly
67
(
1986
)
4
,
pp. 673-689
Persistent link: https://www.econbiz.de/10001024104
Saved in:
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