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person:"Ludwig, Stephan"
~person:"Moro, Sérgio"
~subject:"Consumer behaviour"
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text mining
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social media
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Ludwig, Stephan
Moro, Sérgio
Rita, Paulo
5
Ordenes, Francisco Villarroel
4
Xu, Xun
4
Bai, Xue
3
Guercini, Simone
3
Moon, Sangkil
3
Ranfagni, Silvia
3
Berger, Jonah
2
Camiciottoli, Belinda Crawford
2
Ferreira, Caitlin
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Jang, Sungha
2
Mahatanankoon, Pruthikrai
2
Packard, Grant
2
Robertson, Jeandri
2
Straubhaar, Thomas
2
Sun, Bing
2
Wetzels, Martin
2
Zaki, Mohamed
2
Akula, Vasudeva
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Alamsyah, Andry
1
Alarood, Ala Abdulsalam
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Aleti, Torgeir
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Ali Ahani
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Almeida, Gustavo M.
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Alsalem, Khalaf Okab
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Alzahrani, Ahmed Omar
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Alzate, Miriam
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Arce-Urriza, Marta
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Arji, Goli
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Armony, Mor
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Baader, Galina
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International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
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1
Are social media and mobile applications threatening retail websites
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
4
A cross-cultural case study of consumers' communications about a new technological product
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 438-447
Persistent link: https://www.econbiz.de/10012417365
Saved in:
5
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
6
Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins
;
Moro, Sérgio
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
Saved in:
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