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person:"Möller, Klaus"
~isPartOf:"The marketing : accounting interface"
~person:"Ambler, Tim"
~person:"Mester, Loretta J."
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Möller, Klaus
Ambler, Tim
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The marketing : accounting interface
Working papers / Federal Reserve Bank of Philadelphia, Research Department
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Working papers / Rutgers University, Department of Economics
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Centre for Marketing working paper / Centre for Marketing, London Business School
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FRB of Philadelphia Working Paper
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The Oxford handbook of banking
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Working papers / Financial Institutions Center
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Baltic journal of management
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Business performance measurement : theory and practice
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Business performance measurement : unifying theories and integrating practice
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
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Journal of banking & finance
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Journal of management control : Zeitschrift für Planung & Unternehmenssteuerung
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Journal of marketing management : MM
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Journal of service research : JSR
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Oxford Handbook of Banking, 2nd edition, 2013, Forthcoming
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Performance management : multidisciplinary perspectives
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Schriftenreihe der Professur für Unternehmensrechnung und Controlling der Universität Göttingen
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Zeitschrift für Management : ZfM
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Assessing marketing performance : don't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 73-89)
.
2016
Persistent link: https://www.econbiz.de/10011442573
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