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person:"Müller-Hagedorn, Lothar"
~person:"Sarmento, Maria"
~subject:"Dienstleistungshandel"
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Dienstleistungshandel
Messe
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Trade fair
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Müller-Hagedorn, Lothar
Sarmento, Maria
Farhangmehr, Minoo
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Journal of promotion management : JPM
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Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
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