Ground of visitors' post-trade fair behavior : an exploratory study
Year of publication: |
July-December 2016
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Authors: | Sarmento, Maria ; Farhangmehr, Minoo |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 5, p. 735-750
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Subject: | satisfaction | services | trade fairs | visitors | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Gerechtigkeit | Justice | Messe | Trade fair | Dienstleistungshandel | Trade in services | Konsumentenverhalten | Consumer behaviour |
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