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person:"Müller-Hagedorn, Lothar"
~person:"Sarmento, Maria"
~subject:"Trade fair participation"
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Trade fair participation
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Müller-Hagedorn, Lothar
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Field guide to case study research in business-to-business marketing and purchasing
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B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
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