//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Mann, Andreas"
~person:"Fong, Nathan M."
~person:"Raab, Carola"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Couponing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Kundenbindungsprogramm
12
Loyalty program
12
Relationship marketing
6
Duopol
4
Duopoly
4
Feldforschung
4
Field research
4
Hotel industry
4
Hotellerie
4
Kino
4
Mobile Marketing
4
Mobile marketing
4
Movie theatre
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price competition
4
Price discrimination
4
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Business
2
Mobile business
2
Revenue management
2
Revenue-Management
2
Switching behaviour
2
USA
2
United States
2
Wechselverhalten
2
commitment
2
loyalty
2
reward programs
2
Customer loyalty
1
Customer satisfaction
1
Deutschland
1
Dynamic pricing
1
Gambling
1
Germany
1
Glücksspiel
1
Grounded theory
1
Innovation adoption
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Mann, Andreas
Fong, Nathan M.
Raab, Carola
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
6
Karray, Salma
6
Steinhoff, Lena
6
Stourm, Valeria
6
Breugelmans, Els
5
Dorotic, Matilda
5
Meyer-Waarden, Lars
5
Papenhoff, Heike
5
Verhoef, Peter C.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Ranzinger, Alexandra
4
Rese, Mario
4
Soni, Pavleen
4
Viswanathan, Vijay
4
Wierich, Ralf
4
Zeng, Kevin J.
4
Ansari, Asim
3
Baloglu, Seyhmus
3
Berezan, Orie
3
Bombaij, Nick J. F.
3
Bradlow, Eric
3
Bradlow, Eric T.
3
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Handbook of research on mobile marketing management
1
Journal of revenue and pricing management
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
2
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
3
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
4
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
5
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
Saved in:
6
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->