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person:"Mantrala, Murali K."
~isPartOf:"The journal of business & industrial marketing"
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Mantrala, Murali K.
Schwepker, Charles H. <Jr.>
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The journal of business & industrial marketing
Marketing letters : a journal of research in marketing
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Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
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Handbook of business-to-business marketing
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Handbook of marketing decision models
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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The history of marketing science
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Developing India-centric B2B sales theory : an inductive apporach using sales job ads
Mantrala, Murali K.
;
Sridhar, Shrihari
;
Dong, Xiaodan
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 169-175
Persistent link: https://www.econbiz.de/10009558466
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