Developing India-centric B2B sales theory : an inductive apporach using sales job ads
Murali Mantrala; Shrihari Sridhar; Xiaodan (Dani) Dong
| Year of publication: |
2012
|
|---|---|
| Authors: | Mantrala, Murali K. ; Sridhar, Shrihari ; Dong, Xiaodan |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 27.2012, 3, p. 169-175
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Verkaufspersonal | Salespeople | Personalbeschaffung | Recruitment | Indien | India | Anforderungsprofil | Occupational profile |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009558466