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person:"Mantrala, Murali K."
~source:"econis"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Mantrala, Murali K.
Svensson, Göran
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Handbook of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The impact of the Internet on B2B sales force size and structure
Mantrala, Murali K.
;
Albers, Sönke
- In:
Handbook of business-to-business marketing
,
(pp. 539-559)
.
2012
Persistent link: https://www.econbiz.de/10009500120
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2
Developing India-centric B2B sales theory : an inductive apporach using sales job ads
Mantrala, Murali K.
;
Sridhar, Shrihari
;
Dong, Xiaodan
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 169-175
Persistent link: https://www.econbiz.de/10009558466
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