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person:"Martin, Graeme"
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Martin, Graeme
Burmann, Christoph
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5
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
13
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1
Employer branding and corporate reputation management in global companies : theory and practice
Martin, Graeme
;
Sinclair, Katie
- In:
Global talent management
,
(pp. 142-162)
.
2019
Persistent link: https://www.econbiz.de/10011943129
Saved in:
2
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
3
Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
Saved in:
4
Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665173
Saved in:
5
Strategy changes, flexibility and brand management : a case study approach of identity-based branding
Burmann, Christoph
;
Piehler, Rico
;
Löwa, Antje
- In:
Management of permanent change
,
(pp. 217-240)
.
2015
Persistent link: https://www.econbiz.de/10010466350
Saved in:
6
Markenführung durch Brand Commitment im Call Center : eine Erweiterung des innengerichteten, identitätsbasierten Markenmanagements
Burmann, Christoph
;
Pannenbäcker, Verena
-
2008
Persistent link: https://www.econbiz.de/10009665205
Saved in:
7
Employer Branding vs. Internal Branding : ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph
;
Piehler, Rico
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10010126390
Saved in:
8
Innengerichtetes identitätsbasiertes Markenmanagement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Zeplin, Sabrina
-
2004
Persistent link: https://www.econbiz.de/10002195811
Saved in:
9
Vertikale und horizontale Führung von Marken
Burmann, Christoph
;
Maloney, Philip
-
2004
Persistent link: https://www.econbiz.de/10002195845
Saved in:
10
Is there a bigger and better future employer branding? : facing up to innovation, corporate reputations and wicked problems in SHRM
Martin, Graeme
;
Gollan, Paul J.
;
Grigg, Kerry
- In:
The international journal of human resource management
22
(
2011
)
17
,
pp. 3618-3637
Persistent link: https://www.econbiz.de/10009527082
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