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person:"Martos-Partal, Mercedes"
~language:"eng"
~language:"spa"
~subject:"Retail trade"
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Retail trade
Handelsmarke
11
Store brand
11
Consumer behaviour
7
Einzelhandel
7
Konsumentenverhalten
7
Brand management
4
Markenführung
4
Spain
4
Spanien
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand loyalty
2
Einzelhandelspreis
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
Retail price
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Consumer motivation
1
Corporate reputation
1
Dienstleistungsqualität
1
Experiment
1
Firmenimage
1
Generic and premium store brands
1
Innovation
1
Kaufmotiv
1
Lieferantenmanagement
1
Market share
1
Marktanteil
1
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Martos-Partal, Mercedes
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Meza, Sergio
3
Milberg, Sandra J.
3
Oubiña, Javier
3
Steenkamp, Jan-Benedict E. M.
3
Tandon, Nidhi
3
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Marketing letters : a journal of research in marketing
2
Documento de trabajo / Fundación de las Cajas de Ahorros
1
Journal of business economics and management
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
7
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1
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
2
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
3
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
5
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
6
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
7
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
Saved in:
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