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person:"Mazzarol, Tim"
~person:"Balaji, M. S."
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
~type_genre:"Article in journal"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
30
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30
Consumer behaviour
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9
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7
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word of mouth
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Mazzarol, Tim
Balaji, M. S.
Berger, Jonah
Pavlou, Paul A.
Law, Chun Hung Roberts
17
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
12
East, Robert
11
Bilgihan, Anil
10
Dwivedi, Yogesh Kumar
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Kim, Jong Min
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Law, Rob
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Li, Hengyun
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Mariani, Marcello M.
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Tan, Yong
9
Xie, Karen L.
9
Ye, Qiang
9
Akram, Umair
8
Karjaluoto, Heikki
8
Liu, Yong
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Mattila, Anna S.
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Moro, Sérgio
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Peres, Renana
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Rita, Paulo
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Roy, Gobinda
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7
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7
Flavián Blanco, Carlos
7
Han, Heesup
7
Jayawardhena, Chanaka
7
Kim, Woo Gon
7
Libai, Barak
7
Schweidel, David A.
7
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Journal of marketing research : JMR
5
Journal of business research : JBR
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European journal of marketing : EJM
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Information systems research : ISR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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MSI reports : working paper series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
30
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
3
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
7
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
8
Travel posts on WeChat moments : a model for eWOM effectiveness
Jiang, Yangyang
;
Rao, Yong
;
Balaji, M. S.
;
Xu, Dan Xian
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10012438087
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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